Jenny Darroch

Jenny Darroch

Dean, Drucker Graduate School of Management
Professor of Innovation, Entrepreneurship, and Marketing

Jenny.Darroch@cgu.edu

Jenny Darroch is the Henry H. Hwang Dean of the Drucker School of Management and a Professor of Innovation, Entrepreneurship, and Marketing. Her research and teaching interests sit at the marketing and innovation interface. In this capacity, she has examined macroeconomic policy that fosters innovation; behaviors and practices within organizations that lead to more innovative outcomes; and definition of innovation itself.

Identifying drivers of innovation led her to develop the first ever instrument to measure an organization’s knowledge management orientation. Two of her articles (“Developing a measure of knowledge management behaviors and practices” and “Knowledge management, innovation and firm performance”) were recognized as classics in the Knowledge Management field based on the high number of citations they received.

Jenny’s interest in markets led to her latest book, Why Marketing to Women Doesn’t Work. The book is essentially an exploration of market segmentation and was written in response to how poorly marketers seem to understand the role of women today.

Jenny is deeply interested in Drucker’s work on a functioning society and inspired by the United Nations Sustainable Development Goals for 2030. She is using her interest in macroeconomic policy, innovation systems and human capital to examine at how organizations and economies can be more innovative, but in a sustainable way.

 

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