Share Your Perspective

Leaders need to know how to create compelling rich multimedia content that people will respond to. They also need to excel in co-creation and collaboration - the new currency of the social media world.


Examples for questions we would like to explore

From the perspective of leaders/practitioners

Tell us about your experiences as a "producer," no matter if you are an avid user or are just starting to toy with the idea of creating content for social dissemination. Issues that come to mind are:

  • What is the hardest part for you as an author when it comes to creating social media messages within your organization? What makes it easy for you?
  • If you are still standing on the side, watching others engaging in social media, what is holding you back? What could "get you in the game"?
  • How do you assure what you say is interesting and stands out from the noise? Where do you get your inspiration from?
  • How has creating content for the social media space changed your communication behavior? What did you learn over time?

From the perspective of the audience

We would also love to hear from you as somebody who watches leaders engage in special media activities.  Some questions that come to mind are:

  • What is the reputation of people within your organization who are active users of (internal) social media?
  • What makes people successful authors of (internal) social media communication? Who stands out?
  • What issues/problems/mistakes have you witnessed when it comes to producing social media?

From the perspective of academics/thought leaders/consultants

If you are a scholar, consultant, or an interested observer of the space, please let us know your perspective about the importance of authoring capability as element of organizational social media literacy.  Here are some questions that may inspire you (but don’t feel constrained by them).

  • What is the role of interactive storytelling in the creation of organizational culture?
  • What are the risks and opportunities that come with "unplugged" (unpolished) communication?
  • What are--from an authoring perspective--major enablers/barriers for first person engagement in social media activity?
  • What interventions could help foster this dimension of organizational social media literacy?

The Leader as Producer

Develop creative competence (authenticity, storytelling, artistic vision)

Hone technical skills (especially Video production)

→ Read about this capability in the SixSkills article

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