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What is the Global OSML Index about?

The Global OSML Index is designed to identify and monitor the development of Organizational Social Media Literacy, especially in large and complex organizations. It will provide tangible metrics that allow companies to assess their capability for competing in an increasingly interconnected world. Based on a proprietary framework, we have developed a scientifically tested survey instrument that measures the various dimensions of OSML. In addition, we are also looking at key enablers and barriers along the path to this important element of digital acumen and collect cases about smart practices.