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What is the target group of the project? How big is it?

The target group of the project are senior leaders in large and global organizations who have a say in the design of their organizational environment. They are the ones who can make a difference when it comes to implementing digital competencies on an organizational level. The survey strives to ultimately include thousands of senior leaders from more than 100 international Fortune 500 companies. The large and global sample allows for analyses along multiple dimensions (age, gender, education, industry, geography, seniority, function, and more). We expect that the rich data set the project is generating will trigger additional in-depth research on selected topics.