Behaviors change culture, not the other way around. Behavioral imitation explains how social change happens, how epidemics of ideas are formed, how social fashions appear, and how company cultures shape and reshape themselves. Understanding how social, behavioral infection works is the basis for the orchestration of any ‘epidemic of success,’ be it a successful change inside a firm or a counter-social epidemic to tackle negative socio-macro phenomena.

‘Homo Imitans’ will appeal to anybody interested in social change, with particular emphasis on how Viral Change™ works inside an organization. As such, this is a practitioner’s book for any manager and leader of any organization.