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Six Social Media Skills Every Leader Needs

With 120,000+ downloads one of the most popular articles in the history of McKinsey Quarterly.

Over the last few years, social media has become an ubiquitous form of communication and collaboration, and in its wake, organizational social-media literacy is quickly becoming a source of competitive advantage. The article describes the impact of social media on leadership and organization, and it provides a six-dimensional framework of personal and organizational capabilities that are key to leverage its potential.