Business is working in tunnel vision mode through the lenses of a limited worldview. Prestigious business schools and Big Management Consulting firms produce daily pieces of ‘research’ that are mere journalistic accounts of what 100 or 300 CEOs say. These CEOs repeat what they have read in the publications of the same business schools and Big Management Consulting firms. The circle of that colossal groupthink is alive and well. Organizations are now fully prepared for the past.

This book of 200 tweet-sized vignettes, twitter-on-paper, which can be read in no particular order, looks at the other side of things – flipping the coin. It asks us to apply more rigor and critical thinking in the way we use assumptions and management practices that were created many years ago.