“This is not any longer only a task for technology nerds and for technology departments – it’s a challenge and a task for everybody.” – Tom Linckens, Executive VP and CIO, Bertelsmann
About the Study
Over the last few years, Digital Transformation has moved to the top of the agenda of virtually every large corporation. While we usually see a strong consensus about the strategic importance of the topic, evidence shows that the various internal stakeholders of the process, such as IT, Marketing, Strategy, Sales, Communication, HR, or Innovation tend to approach the issue with their distinctive interests and perspectives.
As a result, we often witness a lack of unified perspectives as well as political organizational dynamics that exacerbate an already difficult process. As Digital Transformation requires a collaborative effort across functional boundaries
, it is critical to understand the mindset of the various stakeholders and engage them in an in-depth dialogue about their perspectives.
Based on in-depth conversations with more than 30 top executives from six major global corporations, the paper discusses nine key challenges large organizations face in their complex journey towards digital maturity:
- The Legacy Challenge
- The Resource Allocation Challenge
- The Agility Challenge
- The Ambidexterity Challenge
- The Challenge of Working with Start-ups
- The Connectivity Challenge – Dealing with Boundaries
- The Governance Challenge
- The Functional Identity Challenge
- The People Challenge: Re-skilling, Talent Shortage, Mindset Issues
Understanding these challenges and their interplay will help leaders to structure the complex arena of large-scale digital transformation efforts.